About Us

Sheldon International is a UK based importers, wholesalers and supplier of baby clothes, toys and accessories based in Leicester, UK. With more than 30 years’ experience in the wholesale business we operate from a modern 34,000 square foot premise, serving trade customers across the UK and exporting globally.

Created by our long time established in- house design team, our extensive range of brands cover all of your basic baby needs, combining practical, safe and modern design to create quality babywear, available in boy, girl and unisex options in addition to specialising in premature and incubator clothing.

Our Brands

Snuggle Baby My Little Chick Nursery Time Tiny Baby

Nursery Time: Baby Clothing
My Little Chick: Premium Baby Clothing
Tiny Baby: Premature Baby Clothing
Snuggle Baby: Baby Bedding and Toys

Our Products Include

• Baby Clothing ranging up to 18 Months (Including Premature & Incubator, Babywear, Cardigans, Dresses, Dungarees, Spanish Knitwear, Snowsuits, Rompers and Infant Sets)
• Baby Bedding (Including Shawls, Blankets, Hooded Towels and Wraps)
• Baby Accessories (Including Shoes, Bibs, Hats and Vests)
• Soft Toys (Including Musical Toys, Rattles, Teething Toys, Squeaker Toys)
All items are designed by our in- house design team based in the UK and ethically sourced and manufactured to strict British and EEC standards through our partnering companies based in Europe and the Far East. We utilise various fabrics including 100% cotton, cotton mix and acrylic fabrics together with the latest in current fabric structures. Through our bi-annual fashion ranges and throughout the year we regularly update and add new designs and colours to our existing range of babywear, bedding and accessories. Please note that these items are only available in wholesale quantities (usually dozens).

For more information on any of our wholesale products, please feel free to contact us.

Our Warehouse

Operating from a modern 34,000 sq feet premises in Leicester, we serve trade customers all over UK and export to most parts of the world (as to date, we have exported our products to more than 50 countries).

Sheldon International Ltd.
Sheldon House
1 Lunsford Road
United Kingdom

Opening times: Mo-Fr 9.00-17.30 (closed on Bank Holidays and between Christmas and New Year)

Please contact us before a visit to make sure we can give you the best service.



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New styles now in stock:

Our 2024 Spring/Summer range of baby fashion is now completely in stock and ready to order. This includes baby dresses and also a premature range.

We have received many new items in the last few weeks, including pram accessories and wooden educatioal toys. We also have new designs for our popular velour bubble wraps.

Our new Autumn/Winter 2023 collection of infant setsis now available, including a new premature collection. We also have new hooded towels and pom-pom hats and headbands.

Our new collection of baby activity toys in a giraffe design is now available. As part of our new Winter 2023/24 baby fashion collection we have also received a large number of new Spanish style knitted sets.

We have just received a number of new car and pram accessories.

New baby cardigans are now in stock.