About Us

Sheldon International is a UK based importers, wholesalers and supplier of baby clothes, toys and accessories based in Leicester, UK. With more than 30 years’ experience in the wholesale business we operate from a modern 34,000 square foot premise, serving trade customers across the UK and exporting globally.

Created by our long time established in- house design team, our extensive range of brands cover all of your basic baby needs, combining practical, safe and modern design to create quality babywear, available in boy, girl and unisex options in addition to specialising in premature and incubator clothing.

Our Brands

Snuggle Baby My Little Chick Nursery Time Tiny Baby

Nursery Time: Baby Clothing
My Little Chick: Premium Baby Clothing
Tiny Baby: Premature Baby Clothing
Snuggle Baby: Baby Bedding and Toys

Our Products Include

• Baby Clothing ranging up to 18 Months (Including Premature & Incubator, Babywear, Cardigans, Dresses, Dungarees, Spanish Knitwear, Snowsuits, Rompers and Infant Sets)
• Baby Bedding (Including Shawls, Blankets, Hooded Towels and Wraps)
• Baby Accessories (Including Shoes, Bibs, Hats and Vests)
• Soft Toys (Including Musical Toys, Rattles, Teething Toys, Squeaker Toys)
All items are designed by our in- house design team based in the UK and ethically sourced and manufactured to strict British and EEC standards through our partnering companies based in Europe and the Far East. We utilise various fabrics including 100% cotton, cotton mix and acrylic fabrics together with the latest in current fabric structures. Through our bi-annual fashion ranges and throughout the year we regularly update and add new designs and colours to our existing range of babywear, bedding and accessories. Please note that these items are only available in wholesale quantities (usually dozens).

For more information on any of our wholesale products, please feel free to contact us.

Our Warehouse

Operating from a modern 34,000 sq feet premises in Leicester, we serve trade customers all over UK and export to most parts of the world (as to date, we have exported our products to more than 50 countries).

Sheldon International Ltd.
Sheldon House
1 Lunsford Road
United Kingdom

Opening times: Mo-Fr 9.00-17.30 (closed on Bank Holidays and between Christmas and New Year)

Please contact us before a visit to make sure we can give you the best service.



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New styles now in stock:

Our new collection of 5 pcs mesh gift sets is now available, and we have also a new collection of Panda baby activity toys.

A new range of Baby-Activity-Toys has just arrived. Also a new collection of Spanish-style cotton 2 Pcs Summer Sets.

The second part of our new summer clothing collection is now in stock, consisting of baby dresses and 2 pcs sets. We also have new premature dresses and 4 pcs sets.

The first part of our new summer clothing range is now available (more new styles to follow soon). We received also recently new styles of baby socks as well as some new baby wraps.

A new collection of premature cotton sets is now available.

We have received many new items in the last few weeks: a new range of Spanish style baby clothing, new 5pcs mesh gift sets and new comforter/blanket sets. We also have added now moses basket stands to our product range.