Sheldon International - Wholesale Baby Clothes and Baby Bedding


We are wholesalers and suppliers of baby clothes, baby bedding and soft toys based in Leicester, UK. This website is therefore for trade customers only. The minimum order value is £250.

We have been a manufacturer, supplier and distributor of wholesale children and baby clothes since 1980 (before 2009, we traded also under the name Bytex). Operating from a modern 34,000 sq feet premises in Leicester, we serve trade customers all over UK and export to most parts of the world.

Our extensive range includes our own brands Nursery Time, My Little Chick Just for Meand (wholesale baby clothes), Snuggle Baby (wholesale baby bedding and -hardware) as well as Tiny Baby and Tiny Chick (premature range). All items are designed by ourselves in the UK and ethically sourced and manufactured through our partner companies in Europe and Far East.

Under our 'Nursery Time' label we produce a complete range of wholesale baby clothing including sleepsuits, bodyvests, cardigans, socks and tights, shoes and booties, bibs and summer/winter baby fashion outfits. 'My Little Chick', 'Tiny Chick' and 'Just for Me' are additional baby clothing labels we introduced more recently for a range of premium quality infant sets. We utilise various fabrics including 100% cotton, cotton mix and acrylic fabrics together with the latest in current fabric structures. All items are manufactured to strict British and EEC standards and are designed by our in-house team in the UK, utilising both classic and fashion design trends to ensure up-to-date baby clothes designs. We produce a bi-annual fashion range of Spring/Summer and Autumn/Winter, and throughout the year constantly add new designs and colours into our already extensive range of babywear. Please note that these items are only available in wholesale quantities (usually dozens).

Under our 'Snuggle Baby' label we produce an extensive wholesale range of wholesale baby bedding and other baby equipment. These products are available wholesale in various sizes, colours and fabrics and comprise cotton sheets (moses, crib, pram, cot and cot bed), polyester and cotton blankets (pram, cot and cot bed), hooded towels, baby shawls, cot bedding sets, wooden cots and cot beds in various finishes. Additionally we sell now also a wide range of soft toys under the 'Snuggle Baby' label, including activity toys, musical bears, rattles, squeakers and comforters. All items are manufactured to strict British and EEC standards and are designed by our in-house team in the UK, utilising the latest design trends. New items and colours are constantly being added to our range to ensure variety and consumer appeal, which enables the retailer to maximise their sales.

Under our 'Tiny Baby' and 'Tiny Chick' labels we produce a range of wholesale baby clothes for premature babies, available wholesale in various weights/sizes to accommodate that early arrival. As for the normal sizes ranges, we have now also a premium quality collection of premature infant sets, called here 'Tiny Chick'. Items include premature sleepsuits, bodyvests, cardigans and fashion outfits both for the summer and winter season. Special care is put into our premature clothing range to create beautiful classic and fashionable products for that special baby, with our design team utilising mainly 100% cotton fabrics in traditional pink, blue and neutral unisex colours to create fashionable yet functional babywear garments. Please note that these items are only available in wholesale quantities (usually dozens).

So whether you are an independent retailer or one with multiple outlets, if you are looking for a supplier and distributor of wholesale baby bedding and wholesale baby clothing or school uniforms, we will have items in our range that are bound to interest you. We have representatives in all areas around the UK and Ireland, so why not get in touch to view our range from close (for contact details see the bottom of the page, or use the contact form).

Use this website to order goods wholesale by selecting items and placing them in your cart. Please check out as normal. There is no need for making any payments at this stage. Once your order is received at this end our sales team will arrange to have this picked and ready for dispatch. At this stage they will get in touch with you to confirm order details and take your payment details (we accept bank transfer, credit and debit cards (+2% fee for credit card) and Paypal (+3% fee)) .

Please note that you need to create an account before you can put items in the shopping cart and/or place an order. If you have already an account, you just need to log yourself in.

If you would like any further information on our wholesale baby bedding and wholesale baby clothes in the UK, please feel free to call our office today on +44 (0) 116 276 1069.

Trade only

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New styles now in stock:

Our 2024 Spring/Summer range of baby fashion is now completely in stock and ready to order. This includes baby dresses and also a premature range.

We have received many new items in the last few weeks, including pram accessories and wooden educatioal toys. We also have new designs for our popular velour bubble wraps.

Our new Autumn/Winter 2023 collection of infant setsis now available, including a new premature collection. We also have new hooded towels and pom-pom hats and headbands.

Our new collection of baby activity toys in a giraffe design is now available. As part of our new Winter 2023/24 baby fashion collection we have also received a large number of new Spanish style knitted sets.

We have just received a number of new car and pram accessories.

New baby cardigans are now in stock.